Trend report 2050
Marko Goller, Lia Kupferer,
Sandra Holbeck, Mathias Beeh
University of Design Schwäbisch Gmünd
2014 / 2015
Working out a trend report for the year 2050 was part of the first master semester. In a
team of four students we developed a scenario on how the gender role will change within the next 35 years.
Therefor we analyzed a lot of different products and commercials that deal with the role
of man and women during the last decades. Based on this analysis and a wide research on other megatrends we finalised our report.
Essential parts of the project:
→ Trend Spotting
→ Scenario Developing
→ Graphic Design
→ Trend Visualization
Applied methods and tools:
→ Target Group Analysis