Communications strategy
Marko Goller, Nadja Slave, Ida Schneider
University of Design Schwäbisch Gmünd
2015
During the second master semester we developed a communications strategy to enhance the social acceptance of refugees in Germany. The strategy focusses on long-term, medium- term and short-term measures and includes all stakeholders.
Essential parts of the project:
→ Research
→ Analysis
→ Strategy Developing
→ Concept Developing
→ Process Visualization
→ Measure Developing
Applied methods and tools:
→ STEP-Analysis
→ SWOT-Analysis
→ Stakeholder Map
→ Solution-Matrix
→ Roadmap Developing
→ Wireframing
→ Prototyping
Research
Analysis
Strategic objectives
Operational measures