Marko Goller, Nadja Slave, Ida Schneider

University of Design Schwäbisch Gmünd

2015

During the second master semester we developed a communications strategy to enhance the social acceptance of refugees in Germany. The strategy focusses on long-term, medium- term and short-term measures and includes all stakeholders.

Essential parts of the project:

→ Research

→ Analysis

→ Strategy Developing

→ Concept Developing

→ Process Visualization

→ Measure Developing

Applied methods and tools:

→ STEP-Analysis

→ SWOT-Analysis

→ Stakeholder Map

→ Solution-Matrix

→ Roadmap Developing

→ Wireframing

→ Prototyping

Research

Analysis

Strategic objectives

Operational measures