Clue – Business & Design

Marko Goller, Nadja Slave, Florian Staib

University of Design Schwäbisch Gmünd

2014 / 2015

Clue is a holistic business concept for an individual tracking system for phones, keys, glasses and everything you‘d like to have with you each day.


In the first period of the project we developed the hardware consisting of a central screen device and a tag as well as the appropriate app and website. The second period was about creating a whole business case around the product including a marketing concept, store concept, funding concept and a service concept.

Essential parts of the project:

→ User Research

→ UX Design

→ Business Developing

→ Product Developing

→ Graphic Design

→ Product Design

→ Marketing

→ Project Management

Applied methods and tools:

→ User survey

→ User Experience Map

→ Camera Journal

→ Storyboard

→ SWOT-Analysis

→ Concept Map

→ Porters 5 Forces

→ Business Model Canvas

→ Business Plan


© Copyright Marko Goller